Become a marketer.

What language are the courses taught in?

The catalog records a teaching language for over 20 of them, and over 20 of those are Swedish. 3 are recorded as taught in English.

The other over 40 record no language at all, so the course page, and then the provider, is where to settle it.

The catalog shows only what providers have filled in themselves. Where the field is empty the course card says nothing rather than guess. A Swedish course name says nothing certain about the teaching language either.

Which programmes lead all the way to marketer?

9 programmes carry the job title or a close one in their name, and they come first on the page.

The titles here are marketer, digital marketer, marketing communicator, marketing coordinator and market analyst. The Swedish Public Employment Service counts them in the same occupational group, and the course page tells you how long the programme runs and how it is delivered.

What skills does a marketer need?

The Swedish Public Employment Service occupation data lists, among others, digital marketing, search engine optimisation, Google Analytics, conversion optimisation, brand development, market analysis and marketing communication. The courses on this page are arranged in five skill areas after them.

The digital side of the job shows clearly in the catalog, with courses in SEO, analytics and social media. Brand and content are the other half, with courses from both communication schools and industry bodies.

Who provides the marketing courses?

Over 10 providers offer at least one course on this page. The largest are Berghs School of Communication (over 10 courses), IHM Business School (over 10) and Marketing Levels Sweden AB (7).

Every provider puts its own name on every certificate it issues, and the name on the course card leads to the provider page.

How were the courses on this page chosen?

The skills come from the Swedish Public Employment Service occupation data, which describes what the job asks for. Under each skill are the courses in the catalog whose name is about that skill, and each course appears under one heading.

Matches are read from the course title and not from the provider description, because a description mentions much that the course is not about. A word counts only where it starts a word in the title, and titles that only resemble the subject are excluded by name.

A heading with no courses is not shown, and the list is never filled out with courses that do not belong. The counts change when the catalog does, because every figure is read from the catalog when the page is shown.

Are the courses online or on site?

The catalog records a format for over 20 of the courses here: over 10 online and over 10 on site. Over 40 courses record no format.

Where the provider has filled in the format it is on the course card. Where it is empty, the provider is the person to ask.

Do the courses qualify for Swedish student finance (CSN)?

3 courses here belong to vocational college (yrkeshögskola), and the rest are shorter courses from commercial providers and industry bodies.

Student finance from CSN belongs to vocational college and other regulated forms of education. Whether a course is open for applications, what it costs and when it next starts are questions for the provider.

What does a verified certificate prove?

That the provider named on the certificate issued it to the person named on it, and that an employer can check it directly with the provider.

Together they have issued over 1,000 certificates, and over 30 courses have issued at least one.